Mortgage Market Make Over

Dear Mortgage Professional,

Well a lot has happened since last e-mail update with news from Services-On-Tap. Instability in the real estate market, increases in mortgage foreclosures and the collapse of some large lending solutions have all had a significant impact on the mortgage lending industry. With change, of course, comes new opportunity. Mortgage brokers and loan officers must figure out how to adjust and adapt.

A Mortgage Broker's Action Plan Navigating Forward

  1. Qualify AND Analyze. Just selling a mortgage today isn't enough. Take the time to analyze your customer's       financial situation to make sure that a new mortgage makes economic sense after they qualify.
  2. Build Credibility. Look for ways to increase your credibility with both the customer and the lender. If you volunteer       information, you are more likely to build trust on both sides of the equation. Consider outsourcing your loan       processing activities to a third party as a means of increasing the credibility of the application.
  3. Capitalize on Uncertainty. A recent analysis of web searches suggests that the number of "lead generation"       searches has dropped significantly as brokers decide to sit on the sidelines as the industry regroups. This has created       a relative calm in an otherwise noisy marketplace and thus makes it a bit easier to get through to both customers and       lenders. This is also an opportunity for your company to gain the competitive edge. The time to grow your business is       now. Focus harder on marketing and fostering customer relationships.

Services-On-Tap's Contribution

We're trying to do our part to help as well.

New Premium Double Verified Leads launched - We have launched Premium Double Verified leads – the second best thing to guaranteed apps. Clients for our double verified leads consistently report a 25%+ application rate, and a 15%+ closing rate-

• This means two things. One, we are doing our jobs and two, so are our customers.

New Product Policies : To show our commitment to our customers' success in a rapidly changing environment, we've made three primary changes to our product line.

New Lead Criteria : We've reduced the LTV on our sub-prime mortgage leads in reaction to recent changes in lender requirements. Now all sub-prime leads are guaranteed to be 80% LTV or lower. We've also changed our entire approach to verifying lead quality. Of course all mortgage leads are guaranteed to meet our stated criteria and we have an unlimited return policy.

Reduced Price on Subprime leads : We've reduced our price on Sub-prime leads - electronic and Live transfer leads. They now cost you $5 less for the same quality and guarantees.

New Promotional Price on Mortgage Processing : In an effort to introduce mortgage officers to the flexibility, control and credibility gained by outsourcing loan processing, we've launched an introductory price of just $250. We also do upto 3 lender submissions without any extra cost to you. And we only charge you if the loan closes.

There's a lot happening at Services-On-Tap and we hope to see you on our website soon.

Sincerely,
Lorraine Pereira
National Sales Manager
Services-On-Tap
lorraine.pereira@ServicesOnTap.com
1-866-643-8768

Services-On-Tap is located at 3979 Freedom Circle, Suite 610, Santa Clara, CA 95054. We thank you for sharing your e-mail address with us and we'll do our best not to abuse the privilege of sending you these e-mails. We'll try to keep our communications crisp and informative, but, of course, at any point you are welcome to remove yourself from our mailing list by simply clicking here.